Oui Build Brands That Move Culture

About

Oui Collab is a next-generation venture studio partnering with celebrities, creators, and cultural leaders to launch disruptive, design-led consumer brands. Born from the success of launching two talent-led companies in the U.S., we’ve evolved with the times expanding our model globally.

We believe the future of brand building belongs to those who move faster, think deeper, and create with culture at the core. By combining world-class talent, sharp strategy, and powerful creativity, we build brands that aren’t just part of the conversation - they define it.

Bilal Mekkaoui

"We aim to make a difference by creating ethically conscious brands, elevate the consumer experience and make a difference for a better tomorrow."

Founder

Noha Ben Ismail

"Great brands don't ask for attention - they own the room. That's the energy we bring to everything we build at Oui Collab."

Chief Design Officer

Danielle Birkenfeld

"At Oui Collab, we don’t just build brands - we build systems that make them last. My role is to turn vision into structure, and structure into scale.”

Strategic Vp of Ops

Our Model is Simple

Oui identify the right cultural voices, create brands that tell real stories, and launch with speed while scaling with purpose. Every project begins with authenticity and ends with impact.

Oui Collab exists for the dreamers, the disruptors, the creators and for the audiences who demand more. We partner with talent who move culture forward and craft brands that speak to where the world is going, not where it’s been. We don’t chase trends. We build what comes next with intention, creativity, and edge.

Let’s build something iconic. Something that lasts.

Where Ideas Take Shape and Become Brands

At Oui Collab, we partner with the people who move culture from globally recognized celebrities to emerging creators and influential voices.