The Celebrity Brand Revolution: Bilal Mekkaoui’s OuiCollab Global Expansion | Venture Capital Series

At Oui Collab, we’re delighted to be featured in Inspired Stories Podcast’s article “The Celebrity Brand Revolution: Bilal Mekkaoui’s Oui Collab Global Expansion”.  The piece delves into how our founder Bilal Mekkaoui is transforming the celebrity-brand landscape by blending cultural influence with disciplined venture-building and a long-term strategy.

Bilal’s belief is that celebrity-driven brands thrive when authenticity is paired with robust operational foundations.  Rather than relying on short-term licensing deals, Oui Collab prioritises deep partnerships where founders actively participate in product development storytelling and long-term brand vision.

Inspired Stories also explores Oui Collab’s global expansion strategy, emphasising the importance of building internationally scalable brands from the outset. Bilal outlines Oui Collab’s approach, covering supply chains, category selection and regional market dynamics, to ensure each venture is prepared for growth across the US, Europe, the Middle East and emerging markets like India.

Under Bilal’s leadership, Oui Collab has successfully launched and scaled brands such as Homecourt and Oh Norman!, demonstrating that celebrity-led ventures can be both culturally relevant and operationally sound. The article highlights how these brands reflect a broader shift in consumer expectations towards transparency quality and genuine founder involvement.

Looking ahead, Inspired Stories Podcast highlights Bilal’s vision for Oui Collab’s next phase: global expansion while maintaining a focus on authenticity, category leadership and long-term value creation. This philosophy remains central to everything we do at Oui Collab.